How to Leverage Your Origins Story to Craft a Compelling Pitch That Gets Media Coverage
Human nature is a funny thing, because while we like to believe that we’re logical and make decisions based solely on facts and data, that’s rarely the case. In reality, we tend to make a decision based on emotions, and then look for the facts and data to support it after the fact. That’s where […]
Want to Show Up in AI Tools Like Chat GPT? You Need to Leverage Public Relations
Last week, I had to do a lot of research on a new client in a hurry because they were in the middle of a pretty substantial PR crisis. In the past, I would have plugged their name into Google and scoured page after page of search results looking for every piece of information I […]
3 Steps to Become an Authority in Your Industry
When you think about the leaders in your industry, what goes through your mind? If you’re anything like most people, you probably look up to them, respect the hard work they’ve put in, and admire the knowledge they’ve earned. And if we’re being completely honest, you probably dream about having that status yourself. Both for […]