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Ep. 78 – Dunning-Kruger Effect in Public Relations

By

Jeremy Knauff

  |   September 3, 2026

  |   Categories: Public Relations Declassified

In this week’s Public Relations Declassified livestream, we will explain the Dunning-Kruger Effect and how it impacts you in public relations.

Key Takeaways:
• The Dunning-Kruger effect can destroy your personal brand, trust, and authority status
• You can’t eliminate it entirely, but you can reduce its negative impact

Outline:
• What is Dunning-Kruger?
• How Dunning-Kruger plays out in public relations
• How to overcome Dunning-Kruger

Jeremy’s PR PSA:
Effective public relations requires an accurate understanding and confident presentation of your true level of expertise.

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