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Ep. 84 – Using Your Origins Story In Public Relations

By

Jeremy Knauff

  |   November 5, 2026

  |   Categories: Public Relations Declassified

In this week’s Public Relations Declassified livestream, we will explain how to use your origins story in public relations.

Key Takeaways:
• Millions already do what you do, hundreds of thousands of are already experts
• You need to stand out/differentiate yourself from these people to get featured in the media

Outline:
• Why you need a powerful origins story
• What is an origins story?
• How do you leverage your origins story in public relations?

Jeremys PR PSA:
Being an expert alone isn’t enough to get featured in the media—you also need a compelling story that differentiates you.

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