Human nature is a funny thing, because while we like to believe that we’re logical and make decisions based solely on facts and data, that’s rarely the case.  In reality, we tend to make a decision based on emotions, and then look for the facts and data to support it after the fact.  That’s where story telling comes in. When you tell a story instead of just presenting the facts, you drive people to create a visual representation in their own heads which makes the whole thing more relatable. And because of how our brains are hardwired, this also causes

Last week, I had to do a lot of research on a new client in a hurry because they were in the middle of a pretty substantial PR crisis. In the past, I would have plugged their name into Google and scoured page after page of search results looking for every piece of information I could find about them. Websites, news, social media activity, reviews, and even posts on forums—I want everything I can get my hands on to get a sense of how they normally conduct themselves, what kind of person they are, and what’s already out there that

When you think about the leaders in your industry, what goes through your mind? If you’re anything like most people, you probably look up to them, respect the hard work they’ve put in, and admire the knowledge they’ve earned. And if we’re being completely honest, you probably dream about having that status yourself. Both for your ego and because that status helps you get more media coverage, attract more clients, and earn more money.  The good news is that you don’t have to dream about it because if you follow the right process, you can become an authority in your